Nuance Communications is joining forces with Korean telecom KT to develop a new automotive AI system to the Korean market.

The solution will combine both companies’ artificial intelligence technologies. Nuance is already well-known for its Dragon Drive platform, which supports speech and voice recognition in vehicular applications; and the company has also expanded on this expertise to develop its own AI assistant technology. KT, meanwhile, also has an AI assistant platform called GiGA Genie.

Announcing their collaboration in a statement, the companies explained that by combining their technologies they will offer “an innovative, personalized, AI-powered assistant that’s more advanced than existing solutions in the Korean automotive market.” They also aim to make it highly interoperable with other connected devices, with KT Connected Car business head Kangrim Choi asserting that “GiGA Genie will connect drivers to a variety of infotainment contents and IoT appliances at home, creating the connected life experience.”

In pursuing such a solution, the companies reflect a larger, growing trend in the automotive market as an increasing number of car makers seek to bring AI assistant technology into the consumer car, with BMW being one of the latest examples. Nuance and KT have not put forward a timeline for their collaboration, but as it stands now, they appear to be near the front of the pack in the intensifying race for automotive AI.